A re-branding for Joel’s coffee roasting company. Started with a huge illustration for the bag and made a new logotype and website (plus all the imagery on the site).
To save $$$ and paper I developed a wrap-around label that can be used for both their 12oz bags and 5lb bulk bags. The color schemes for each label reference the flag of the coffee’s origin country, emphasizing the brand’s focus on single origin beans.
Additionally, the design system for the labels was created in Figma, which I coached the client on so that they can update details of their labels themselves and ensure the integrity of the system without my indefinite support.
I’ve also included here, as part of this case study, some notes from our initial phone call/brief as a sort-of obtuse look into my process.
Photos of the bags in the wild furnished by Dade City’s Postmen Coffee Co.